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Services

From a clear assessment to a partner motion that runs.

Ecosystems Advisory Group works with B2B technology companies at every stage – from emerging companies to global enterprises – that are looking to start, strengthen, or transform a partner ecosystem and drive more revenue through partners. Every engagement begins with understanding where you are today. Most of the work is done remotely.

Our Capabilities

01

Partner Advocacy Framework

Most partner programs are built around recruitment, enablement, and compliance – measuring what partners do for the vendor, not what the vendor does to make partners successful. This framework exists to fix the structural imbalance: to give vendors an operating model for the bilateral commitment that turns partner relationships into a genuine competitive advantage.

Best for Companies with an established partner ecosystem who are generating revenue with partners but have no systematic way to measure partner health, satisfaction, or the advocacy behavior their partnerships are producing.

What it covers

  • Define and deliver partner success across the full customer life cycle
  • Identify the vendor obligations that make advocacy a natural outcome
  • Measure the health of partner relationships with the Partner Advisory Index
  • Create the infrastructure that turns partner credibility into measurable market reach
  • Design partner programs that earn advocacy

02

Go To Market Review

Many partner programs are busy without being productive. You have partners signed, reps and channel people on payroll, and still the revenue does not flow. A Go To Market Review finds out why. We start with what you already have. Send over your current partner program documentation and we review all of it, then assess your partner mix, your economics, and your go to market motion to find where the leverage is and where the leaks are.

Best for Companies with an existing partner base that is underperforming, or leaders who need an honest outside read before they invest further.

What it covers

  • Review of your existing partner program, agreements, and documentation
  • Assessment of your current partner mix: who is producing, who is not
  • A read on your go to market motion and where partner revenue is being lost
  • Clear, prioritized recommendations on where to focus first

03

Partner Program Design

Design the structure and operating foundation of a partner program that fits the company’s stage, product, and market, including partner types, tiers, economics, incentives, enablement, governance, and the internal processes required to run it.

Best for Companies standing up a partner program for the first time, or rebuilding one that has grown unwieldy.

What it covers

  • Partner tiers and segmentation built around your product and market
  • Program economics and incentive structure
  • Governance and internal processes
  • Enablement and onboarding framework for partners
  • The internal structure and process to run the program

04

Partner Success Model Development

Create the operating model that turns signed partners into producing partners by defining success milestones, ownership, engagement cadence, enablement, measurement, and intervention.

Best for Companies with signed partners that are not producing consistently, or teams preparing to scale partner success in a repeatable way.

What it covers

  • Partner segmentation and success paths
  • Activation and performance milestones
  • Internal ownership and accountability
  • Partner-management cadence and playbooks
  • Success metrics, reporting, and intervention triggers

05

Partner Experience Strategy

Design the end-to-end partner journey from recruitment and onboarding through enablement, communication, and ongoing engagement so the program is clear, consistent, and easy for partners to navigate.

Best for Companies that are seeing partner confusion, slow activation, inconsistent engagement, or unnecessary friction in the partner journey.

What it covers

  • Partner journey mapping and friction-point analysis
  • Onboarding and activation experience
  • Communication, resources, and program touchpoints
  • Partner feedback loops
  • Experience standards that can scale

06

Ongoing Advisory

Direct access to nearly three decades of enterprise software and partner go-to-market leadership for teams that want a seasoned partner executive in the room as they build, make decisions, and adapt their strategy.

Best for Teams who want experienced partner leadership alongside them without adding a full time executive hire.

What it covers

  • Regular working sessions with your team
  • Guidance on partner strategy, program decisions, and go to market as they come up
  • A steady outside perspective from someone who has built these programs at scale

HOW ENGAGEMENTS WORK

Scoped to you.
No bloat.

Every engagement is built around your situation and how your team actually buys.

Remote and research based

Work begins with your existing partner program documentation and runs remotely, so engagements move quickly without travel overhead.

Scoped per company

First engagements run as a focused assessment or an advisory retainer, then package into repeatable offerings from there. No fixed template.

Enterprise procurement

Contracted the way your team contracts with any advisor, through standard purchase orders and ACH.

GET STARTED

Let’s talk about your ecosystem.

A short conversation is the fastest way to see what is possible with the partners you already have, and the ones you do not have yet. Send a note and we’ll take it from there.

No pitch, no obligation

Direct with Cindy

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