Partner Ecosystem Strategy for B2B Software
Helping companies elevate the role of partners as a strategic growth engine
Ecosystems Advisory Group helps B2B software companies design, build, and scale partner ecosystems that produce real go to market results and drives partner advocacy. Nearly three decades of enterprise software experience, brought directly to your team.
30 Years
Enterprise software and partner go to market leadership
Every Stage
B2B technology companies, startup through enterprise
Partner First
Ecosystem strategy as a discipline, not an afterthought
The Problem
Partnerships are easy to announce. Ecosystems are hard to build.
Most B2B software companies know they need partners. They sign them, announce them, and then watch the relationships go quiet. Deals do not flow. Partners do not sell. The program becomes a line item that nobody can defend.
The gap is rarely effort alone. It’s architecture and engagement. A partner ecosystem is a go to market system, and it has to be designed like one: the right partner types, the right economics, the right enablement, and a motion that both sides actually want to run.
Ecosystems Advisory Group brings that architecture, informed by nearly three decades of building and leading partner go to market inside enterprise software companies.
Core Capabilities
01
Partner Advocacy Framework
Introduce a three pillar operating model that maps vendor investment in partner success across the full customer life cycle, measures the advocacy those investments produce, and translates those signals into program design principles.
02
Go To Market Review
A clear eyed assessment of where your partner motion stands today and where the revenue is actually leaking. We review your current program, your partner mix, and your go to market, then show you where to focus first.
03
Partner Program Design
Design the structure and operating foundation of a partner program that fits the company’s stage, product, and market – including partner types, tiers, economics, incentives, enablement, governance, and the internal processes required to run it.
04
Partner Success Model Development
Create the operating model that turns signed partners into producing partners by defining success milestones, ownership, engagement cadence, enablement, measurement, and intervention.
05
Partner Experience Strategy
Design the end-to-end partner journey from recruitment and onboarding through enablement, communication, and ongoing engagement so the program is clear, consistent, and easy for partners to navigate.
06
Ongoing Advisory
Direct access to nearly three decades of enterprise software and partner go-to-market leadership for teams that want a seasoned partner executive in the room as they build, make decisions, and adapt their strategy.
How we start
Three steps from first conversation to a scoped engagement.
01
Initial Conversation
A direct conversation about your partner motion today, what is working, and what is not.
02
Assessment
A clear read on where your ecosystem stands and what it would take to move it forward.
03
Engagement
A scoped engagement built around your stage and your goals.
GET STARTED
Let’s talk about your ecosystem.
A short conversation is the fastest way to see what is possible with the partners you already have, and the ones you do not have yet. Send a note and we’ll take it from there.
No pitch, no obligation
Direct with Cindy